Paris Baguette Set to Open First Store in the Philippines in Q4 2023

Introduction

Paris Baguette Philippines Inc., in partnership with Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc., has announced the signing of a master franchise agreement to introduce the South Korean café bakery to the local market. The first store is scheduled to open in the fourth quarter of 2023. Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc. will serve as the principal operators of the Paris Baguette stores in the Philippines under Paris Baguette Philippines Inc.

Partnership Aimed at Nationwide Expansion

The partnership between Berjaya Food (International) Sdn. Bhd., Middle Trade Inc., and Paris Baguette Singapore aims to expand the brand’s presence in the Philippines by establishing more stores in key cities nationwide. The partners believe that the Philippine market holds robust potential for the Paris Baguette brand, following its successful expansion in Malaysia.

Berjaya Food Berhad’s Vision for the Philippine Market

Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad, expressed his pride and excitement regarding the partnership with Middle Trade Inc. and the establishment of Paris Baguette Philippines Inc. He highlighted the company’s long-standing belief in the Philippine market’s potential, as demonstrated by its existing franchisee, Middle Trade Inc. Quays stated that the entry of Paris Baguette in the Philippines is a significant milestone in their continuous expansion in the ASEAN region. The company aims to deliver world-class food and restaurant concepts to Asian consumers and become a global, diversified, and holistic food group.

Global Success of Paris Baguette

Paris Baguette, a French-inspired bakery founded in South Korea in 1988, has gained global popularity. SPC Group, a leading South Korean food and confectionery conglomerate, emphasized the brand’s success rooted in the spirit of Sangmidang, which is the commitment to providing quality bread. With over 3,500 stores in South Korea alone, Paris Baguette is the number one bakery chain in the country. It also has a presence in various countries, including the United States, United Kingdom, Canada, China, France, Vietnam, Indonesia, Cambodia, Malaysia, and Singapore. The bakery has been featured in numerous K-Dramas and is supported by Korean celebrities.

Paris Baguette’s Commitment to Fresh and Innovative Fare

Paris Baguette prides itself on being a leader in the Korean bakery industry by introducing and developing European-style bakery culture. The brand offers a wide selection of pastries, breads, and cakes, all baked fresh daily. Paris Baguette’s success can be attributed to its emphasis on providing innovative fare with a modern and extensive range of fresh, clean, and healthy products. The bakery’s core values are rooted in French inspiration and global influence.

In conclusion, Paris Baguette Philippines Inc., in partnership with Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc., is set to open its first store in the Philippines in the fourth quarter of 2023. The partnership aims to expand the brand’s presence nationwide and deliver world-class bakery products to Filipino consumers. Paris Baguette’s global success and commitment to fresh and innovative fare make it an exciting addition to the Philippine market.