CJ CheilJedang Expands into Australian Convenience Store Sector

Introduction

South Korean food company CJ CheilJedang Corp. is making its mark in the Australian convenience store sector by introducing its popular K-food products under brands like Bibigo and Haetban. This strategic move aims to broaden the reach of CJ CheilJedang’s K-food products and introduce them to a wider base of Australian consumers. With the partnership of EzyMart, a leading convenience store chain in Australia, CJ CheilJedang plans to roll out 14 different items to all EzyMart stores across the country.

The Product Lineup

The initial phase of the distribution will commence this month, starting with the company-owned EzyMart outlets. The lineup includes Bibigo’s signature tteokbokki (spicy rice cakes), an assortment of kim snacks, Haetban (instant cooked rice), and Haetban Cupban (instant rice bowl). These products have gained popularity in South Korea and are now set to make their mark in Australia.

Expanding Distribution Channels

By expanding its distribution channels into convenience stores, CJ CheilJedang aims to reach a wider base of Australian consumers. EzyMart, with its extensive network of over 450 stores across Australia, serves as an ideal platform for this endeavor. With over 200 stores in Sydney, the country’s most populous city, EzyMart provides a great opportunity for CJ CheilJedang to introduce its K-food products to a large consumer base.

CJ CheilJedang’s Presence in Australia

CJ CheilJedang has been actively expanding its presence in Australia and Oceania. In May, the company secured a place for its Bibigo mandu (dumplings) in over 1,000 Woolworths stores, Australia’s largest supermarket chain. Currently, Woolworths stocks six varieties of Bibigo mandu, including vegetables, kimchi, shrimp, pork, chicken, and Korean barbecue.

Diversifying Product Reach

“Bibigo K-food is widening its reach in Australia by penetrating mainstream retail channels,” remarked Cha Yoo-jin, CEO of CJ CheilJedang’s Oceania subsidiary. The company is focused on increasing its local consumer touchpoints through various channels. In addition to convenience stores and supermarkets, CJ CheilJedang has also made strides in the UK market by introducing Bibigo kim snacks to ASDA, a major British retailer. Moreover, a selection of its products, including kim snacks, Bibigo frozen rice, K-sauces, and kimchi, has been launched at Ocado, a prominent British online grocery retailer.

Conclusion

CJ CheilJedang’s expansion into the Australian convenience store sector is a strategic move to introduce its popular K-food products to a wider base of Australian consumers. With the partnership of EzyMart, CJ CheilJedang aims to increase its product reach and make its mark in the Australian market. This expansion is part of the company’s broader strategy to increase its presence in Australia and Oceania, following successful ventures with Woolworths in the supermarket sector. With its diverse product lineup, CJ CheilJedang is poised to become a prominent player in the Australian food industry.

For more information, please visit www.harigon.com.au.